Chris Davis

Chris Davis is Managing Director for UK & EMEA at Hypetap, where he leads the agency’s regional growth and helps brands build more effective creator marketing programmes.

He has held senior roles across some of the industry’s leading creator businesses, including Gleam Futures, working across creator strategy, commercial growth and client partnerships.

Presentation Title:
"Creator Marketing Has Outgrown the Way We Measure It"

Creator marketing has become an increasingly important part of the marketing mix, but the way it is measured hasn’t always kept pace.

In this session, Chris will challenge the industry’s reliance on views, likes and engagement as evidence of effectiveness, and explore what brands should be looking for as creator marketing becomes a strategic growth channel.

Drawing on industry research, brand examples and practical frameworks, he will explain how marketers can move beyond campaign reporting towards measuring visibility, competitive advantage and long-term business impact.