Emily Trenouth

Emily Trenouth is a creator marketing expert, entrepreneur and former Head of Influencer Relations at Amazon, where she led influencer strategy across 26 international markets.

With more than a decade of experience in the creator economy, Emily has worked across agency, technology and brand roles, developing creator marketing strategies for some of the world’s biggest brands, including Coca-Cola, Unilever, P&G, LVMH, Nestlé, Diageo and Amazon.

She is the founder of Benchmark, a creator marketing agency helping brands build credible, effective creator strategies, with a particular focus on B2B and professional influence.

Emily has been recognised in the Influencer Top 50 and Campaign’s Female Frontier and regularly speaks on the future of creator marketing, AI and influence at industry events including Cannes Lions and Advertising Week.

Presentation Title:
"Scaling Creator Marketing with AI"

As creator marketing becomes a more established part of the marketing mix, brands are under increasing pressure to scale their programmes without sacrificing relevance, creativity or authenticity.

Drawing on more than a decade working across the creator economy, including leading influencer marketing at Amazon across 26+ markets, Emily will explore how AI is changing the way brands approach creator marketing at scale.

The session will look at where AI can actually add value across the creator marketing workflow, from research and creator discovery to briefing, campaign management and measurement, alongside the areas where human judgement remains critical.

Combining practical frameworks, real-world examples and lessons from building global creator programmes, Emily will share how marketers can use AI to work smarter while building creator strategies that remain credible, effective and human.