Stella Volaki

Stella Volaki is the Foods Lead Greece at Unilever, responsible for leading the Foods business and driving growth across iconic brands such as Hellmann's and Knorr. She brings extensive experience from multinational beauty and FMCG organizations, having held leadership roles across Marketing, Sales, Business Development and Net Revenue Management. Passionate about consumer-centric brand building, Stella combines commercial acumen with innovation, modern communications, and culture-led marketing to deliver sustainable business growth.

Presentation Title:
"When Creators Meet Culture: The Hellmann's Recipe for Impact"

As consumer attention increasingly shifts to social platforms and creator-led content, brands need new ways to build relevance and drive growth.

In this session, we will share the story behind Hellmann's successful collaboration with one of Greece's most influential media personalities, Katerina Kainourgiou, and how a social-first approach, authentic storytelling and strong creator-brand alignment translated into consumer engagement and measurable business impact.

We will also discuss the key success factors, challenges, and lessons learned, offering practical insights for brands looking to build more effective creator partnerships in today's evolving marketing landscape.