Aggeliki Douka

Aggeliki Douka is the Founder and CEO of Ginger Communications, one of Greece’s fast-growing public relations and strategic communications agencies.

She studied Business Administration at Deree and holds a master’s degree from the London School of Economics. She has extensive experience across communications, public relations and brand strategy, having worked with major companies and organisations before taking on responsibility for Communications and Public Relations at ANT1 TV in 2015.

In 2019, she founded Ginger Communications with a vision to create a different kind of agency: strategic, creative and agile, with a strong connection to contemporary culture. Under her leadership, Ginger has grown into an integrated communications partner for leading Greek and international brands, with expertise spanning PR, influencer marketing, talent management, experiential projects, brand activations and corporate events.

Aggeliki has designed and led hundreds of campaigns and projects, from influencer collaborations and major brand launches to integrated PR strategies and experiential concepts.

Her approach is rooted in connecting business strategy with creativity and a deep understanding of audiences. For Aggeliki, effective communication goes beyond visibility; it is about creating relevance, trust and meaningful impact for brands.

Session Title:
"In Conversation with Fipster: How Far Can a Creator Partnership Go?"

When brands treat creators as strategic partners, collaborations can evolve beyond content into co-branded products, limited-edition collections, live events, brand activations and community experiences.

In this fireside chat, Fipster and Angeliki Douka explore what it takes to build creator partnerships with greater creative and commercial potential. Drawing on their experience working together, they will share both the creator and strategic management perspectives: how the right opportunities are identified, how partnerships evolve over time, what makes a collaboration feel authentic, and how brands can unlock value beyond reach and content.

A candid, behind-the-scenes conversation on how creator relationships can grow into something much bigger than a campaign.