Anneli Rispens

Anneli Rispens is the Founder of Social Frontiers and a social media strategist with almost 20 years of experience helping global brands build stronger social media ecosystems.

She has worked with brands including Heineken, McDonald’s, Nestlé, Philips, ASML, Volkswagen and SEAT, with a focus on social strategy, creator marketing, community building, governance and global operating models.

Anneli is on a mission to put the social back in social media. Her work helps brands scale creativity, build trust and turn social media from a tactical channel into a strategic business driver.

Presentation Title:
"Scaling Creator Marketing Without Killing Creativity"

Creator marketing is moving fast. What used to be a one-off campaign tactic is now becoming a key part of how brands build trust, culture, commerce and community. But scaling it inside a global organization is hard. More brands, more markets, more approvals and more risk can quickly turn bold creator work into safe, slow, forgettable content.

In this keynote, Anneli Rispens, Founder of Social Frontiers, shares how global brands can build creator ecosystems that stay creative, compliant and commercially effective. Drawing on her work for global brands in complex and regulated categories, including Heineken, Nestlé and McDonald’s, she shows how compliance can become a creative guardrail instead of a blocker.

This is not a talk about red tape. It is a talk about building the operating system behind modern brand influence.

From Conference Insight to Your Business Challenge
Exclusive 1-to-1 Advisory Sessions with Anneli Rispens

Five VIP Ticket holders will have the opportunity to take part in an exclusive 30-minute, one-to-one advisory session with Anneli Rispens.

Each session will focus on one specific creator marketing challenge faced by the participant’s organisation — from developing a long-term creator strategy and selecting the right operating model to scaling partnerships, improving internal processes and demonstrating business impact.

To make the conversation as focused and valuable as possible, participants will be asked to share their challenge in advance.

Sessions may take place privately during the conference or online at a mutually convenient time within four weeks following the event.