Harry Mourelatos

Harry Mourelatos has 15 years of successful experience in the digital landscape, specializing in Digital & Omnichannel Marketing, eCommerce, CX, Performance Marketing, and Omnichannel Personalization.

He is a proud Director leading a team of 32 highly dedicated marketers at Plaisio Computers and an external academic instructor in Marketing MSc programs.

He is also very excited to have taken on the role of CMO at Acumino, a cutting-edge startup in AI Powered Robot Workers.

Session Title:
"Emily Trenouth x Harry Mourelatos"

As AI becomes embedded in creator marketing, the challenge for brands is no longer whether to use it, but where it genuinely adds value and where human judgment still matters most.

Following Emily Trenouth’s concluding keynote on scaling creator marketing with AI, she sits down with Harry Mourelatos, Head of Digital Marketing at Plaisio Computers & CMO at ACUMINO, to explore what this shift means in practice for modern marketing teams.

Together, they will discuss how AI can support smarter decision-making, greater efficiency and personalization at scale, while examining the limits of automation in a space built on creativity, authenticity and human connection.

A practical conversation from two complementary perspectives: creator marketing and brand-side digital transformation.