Isobel Keane

Partnerships Manager at Bold Bean Co, Isobel leads creator activations + long-term partnerships with food, health + lifestyle leaders.
As a creator herself, Isobel champions authentic, human-first collaborations that drive brand awareness, build community and amplify creator-led storytelling.

Presentation Title:
"From Scripted to Spontaneous: Why the Best Creator Marketing Can't Be Planned"

Most brands still plan their creator calendar months in advance - locking in themes, gifting moments and campaign beats before reflecting on what matters most to the creators themselves. Isobel Keane, Partnerships at Bold Bean Co, makes the case for moving beyond the confines of the campaign calendar + fixed follower thresholds to get the most out of creator partnerships.

Drawing from Bold Bean Co’s move to always-on creator marketing, this talk unpacks three things that flexibility unlocks: the speed to jump on trends while they're on the rise, the ability to show up in the real moments that matter to creators and the space to build creator partnerships that last. Isobel also tackles the question every brand marketer is thinking: how do you do this without drowning in logistics?

Practical, candid, and built for brands ready to embrace the unexpected.