Panos Milias

Panos has extensive experience in Marketing and Digital Transformation, having started his career in market research and being a member of the Nestlé Hellas Marketing team since January 2006.

Since 2012, in his role as Digital Acceleration Manager, he has been leading the organization’s Digital Transformation agenda through the design and implementation of innovative programs that enhance digital capabilities and foster a strong digital culture across the business. As part of this journey, he led four cycles of the open innovation program Nestlé Ignite Ideas, in collaboration with ACE of the Athens University of Economics and Business.

As of 2026, Panos serves as Marketing Transformation & Excellence Lead, supporting the transformation of Marketing teams and accelerating their transition into the new era, with a strong focus on modern capabilities, new ways of working, and technology-driven excellence.

In parallel, he is Vice President of the Hellenic Advertisers Association (SDE) and an active member of its Digital Committee, contributing to the design and delivery of educational and capability-building initiatives for its members.

Session Title:
"Anneli Rispens x Panos Milias"

Following Anneli’s keynote, this fireside chat brings together two perspectives on what it really takes to scale creator marketing inside a large organisation.

Drawing on Anneli Rispens’ experience working with global brands and Panos Milias’ perspective from Nestlé, the conversation will explore the practical realities behind scale: how teams balance consistency with flexibility, where processes and guardrails help, what tends to slow things down, and how brands can work more effectively with creators, agencies and partners.

A candid discussion about what works, what gets complicated, and what large organisations need to rethink as creator marketing becomes a more established capability.